DATENSCHUTZ

Privacy and Data Protection Declaration

1) Information on the Collection of Personal Data and Contact Details of the Controller

1.1 We are pleased that you are visiting our website, and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data are all data with which you can be personally identified.
1.2 The controller in charge of data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is POSITIVE PRINTS OÜ, E-Mail: [email protected] The controller in charge of the processing of personal data is the natural or legal person who alone, or jointly with others, determines the purposes and means of the processing of personal data.
1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection with the character string https:// and the lock symbol in your browser line.

2) Data Collection When You Visit Our Website
When using our website for information only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called “server log files”). When you visit our website, we collect the following data that is technically necessary for us to display the website to you:
Our visited website
Date and time at the moment of access
Amount of data sent in bytes
Source/reference from which you came to the page
Browser used
Operating system used
The IP address used (if applicable: in anonymized form)
Data processing is carried out in accordance with Art. 6 (1) point of GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files subsequently, to see if there are any concrete indications of illegal use.

3) Cookies
In order to make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e., after closing your browser (so-called session cookies). Other cookies remain on your terminal and enable us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information such as browser and location data, as well as IP address values according to individual requirements. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.
In some cases, cookies are used to simplify the ordering process by saving settings (e.g., remembering the content of a virtual shopping basket for a later visit to the website). If personal data are also processed by individual cookies set by us, the processing is carried out in accordance with Art. 6 (1) point b GDPR either for the execution of the contract or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.
We work together with advertising partners who help us to make our website more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). You will be informed individually and separately about the use of such cookies and the scope of the information collected in each case within the following sections.
Please note that you can set your browser in such a way that you are informed about the setting of cookies and you can decide individually about their acceptance or exclude the acceptance of cookies for certain cases or generally. Each browser differs in the way it manages the cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You will find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/en-us/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox: https://www.mozilla.org/en-US/privacy/websites/#cookies

Google: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en

Safari: https://support.apple.com/en-gb/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Opera: http://help.opera.com/Windows/10.20/en/cookies.html

Please note that the functionality of our website may be limited if cookies are not accepted.

4) Contacting
In the context of contacting us (e.g., via contact form or email), personal data is collected. Which data are collected in the case of a contact form can be seen from the respective contact form. These data are stored and used exclusively for the purpose of responding to your request or for establishing contact and for the associated technical administration. The legal basis for processing data is our legitimate interest in responding to your request in accordance with Art. 6 (1) point f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) point b GDPR. Your data will be deleted after final processing of your inquiry; this is the case if it can be inferred from the circumstances that the facts in question have been finally clarified, provided that there are no legal storage obligations to the contrary.

5) Data Processing When Opening a Customer Account and for Contract Processing

Pursuant to Art. 6 (1) point b GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. It is possible to delete your customer account at any time. This can be done by sending a message to the address of the controller mentioned above. We store and use the data provided by you for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked in consideration of tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or a legally permitted further use of the data has been reserved by our site, about which we will inform you accordingly below.

6) Use of Your Data for Direct Advertising

6.1 If you subscribe to our email newsletter, we will send you regular information about our offers. The only mandatory information for sending the newsletter is your email address. The indication of additional possible data is voluntary and is used to be able to address you personally. When you register for the newsletter, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later time. The data collected by us when registering for the newsletter will be used exclusively for the purpose of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the responsible person named above. After your cancellation, your email address will immediately be deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use data in excess thereof, which is permitted by law and about which we inform you in this declaration.

6.2 Our email newsletters are sent via the technical service provider, The Rocket Science Group, LLC d/b/a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA (http://www.mailchimp.com/), to whom we pass on the data you provided when registering for the newsletter. This disclosure is made in accordance with Art. 6 (1) point f GDPR and serves our legitimate interest in the use of an effective, secure, and user-friendly newsletter system. Please note that your data is usually transferred to a MailChimp server in the USA and stored there.
MailChimp uses this information to send and statistically evaluate the newsletter on our behalf. For evaluation purposes, the emails sent contain so-called web beacons or tracking pixels, which represent single-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links have been clicked on. In addition, technical information is recorded (e.g., time of retrieval, IP address, browser type, and operating system). The data are raised exclusively in a pseudonymized format and are not linked with other personal data from you. A direct personal relationship is excluded. This data is used solely for statistical analysis of newsletter campaigns. The results of these analyses can be used to better adapt future newsletters to the interests of the recipients.
If you wish to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
Furthermore, MailChimp can use this data according to Art. 6 (1) point f GDPR even on the basis of its own legitimate interest in the demand-oriented design and optimization of the service as well as for market research purposes; for example, to determine from which countries recipients come. However, MailChimp does not use the data of our newsletter recipients to address those recipients or pass that data on to third parties.
To protect your data in the USA, we have concluded a data processing agreement (“Data-Processing-Agreement”) with MailChimp on the basis of the standard contractual clauses of the European Commission to enable the transmission of your personal data to MailChimp. If interested, this data processing agreement can be viewed at the following Internet link: http://mailchimp.com/legal/forms/data-processing-agreement/.
MailChimp is also certified under the US-European data protection agreement “Privacy Shield” and thus undertakes to comply with EU data protection regulations.
The data protection regulations of MailChimp can be viewed at: https://mailchimp.com/legal/privacy/

7) Processing of Data for the Purpose of Order Handling
7.1 To process your order, we work together with the following service provider(s), which support us wholly or partially in the execution of concluded contracts. Certain personal data are transferred to these service providers in accordance with the following information.
The personal data collected by us will be passed on to the transport company commissioned with the delivery within the scope of contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution within the framework of payment processing, if this is necessary for payment handling. If payment service providers are used, we explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 (1) point b GDPR.

7.2 Passing on Personal Data to Shipping Service Providers – Poczta Polska

If delivery of goods takes place by the transport service provider DHL (Poczta Polska SA, Rodziny Hiszpańskich 8 street, 00-940 Warsaw), we will pass on your email address to Poczta Polska in accordance with Art. 6 (1) point a GDPR, prior to delivery of the goods, for the purpose of coordinating a date of delivery or of a notice about the shipment status, if you have given your express consent during the ordering process. Otherwise, only the name of the recipient and the delivery address will be passed on to Poczta Polska for the purpose of delivery in accordance with Art. 6 (1) point b GDPR. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior agreement of the delivery date with Poczta Polska or transmission of status information for shipment delivery is not possible.
The consent can be revoked at any time with effect for the future either with the controller or with the transport service provider Poczta Polska.

7.3 Use of Payment Service Providers

– PayPal/ Braintree

When paying via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – “purchase on account” or “payment by installments” via PayPal, we transmit your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”). The transfer takes place in accordance with Art. 6 (1) point b GDPR and only insofar as this is necessary for payment processing.
PayPal reserves the right to carry out credit checks for the payment methods credit card via PayPal, direct debit via PayPal or, if offered, “purchase on account” or “payment by installments” via PayPal. For this purpose, your payment data may be passed on to credit agencies on the basis of PayPal’s legitimate interest in determining your solvency pursuant to Art. 6 (1) point f GDPR. PayPal uses the result of the credit assessment in relation to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report can contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on recognized scientific, mathematical-statistical methods. The calculation of the score values includes, but is not limited to, address data. For further information on data protection law, including the credit agencies used, please refer to PayPal’s data protection declaration at: https://www.paypal.com/uk/webapps/mpp/ua/privacy-full.
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to processing your personal data if this is necessary for contractual payment processing.

– Klarna

In order to be able to offer you Klarna’s payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you.General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

8) Use of Social Media

8.1 Pinterest as Standard Plugin
We use so-called social plugins (“plugins”) of the social network Pinterest operated by Pinterest Inc., 808 Brannan Street, San Francisco, CA, 94103, USA (“Pinterest”). The plugins are labeled with a Pinterest logo (e.g., “Pin it” button). An overview of the Pinterest plugins and their appearance can be found at: https://developers.pinterest.com/docs/getting-started/introduction/
When you access a page of our website that contains such a plugin, your browser establishes a direct connection to Pinterest’s servers. The plugin transfers so-called protocol data to the Pinterest server in the USA. This log information may include the IP address, the address of the sites visited that have Pinterest functionality, the type and settings of the browser, the date and time of the request, your use of Pinterest, and cookies. If you interact with the plugins, for example, by pressing the “Pin it” button, the corresponding information is also directly transmitted to a Pinterest server and stored there. The information will also be published on Pinterest and displayed on your Pinterest account.
The described data processing processes take place according to Art. 6 (1) point f GDPR on the basis of Pinterest’s legitimate interests in the insertion of personalized advertising for the purpose of informing other users of the social network about your activities on our website and for the purpose of the demand-oriented design of the service.
If you do not want Pinterest to collect your information through our website and possibly merge it with your user data at Pinterest, you should log out of Pinterest before visiting our website.
You can also prevent the loading of the Pinterest plugins and thus the data processing procedures described above with add-ons for your browser in the future, e.g., with the script blocker “NoScript” (http://noscript.net/).
Please refer to Pinterest’s privacy policy for the purpose and scope of data collection and the further processing and use of the data by Pinterest and your rights and setting options for protecting your privacy at: https://policy.pinterest.com/en-gb/privacy-policy

9) Online-Marketing
Google AdWords Conversion Tracking
This website uses the online advertising program “Google AdWords” and the conversion tracking within the framework of Google AdWords, Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use the program of Google Adwords to draw attention to our attractive offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine, in relation to the advertising campaign data, how successful the individual advertising measures are. We are interested in showing you advertisements that are of interest to you. We want to make our website more interesting for you and to achieve a fair calculation of advertising costs.
The conversion tracking cookie is set on a user’s browser if he clicks on an AdWords ad delivered by Google. Cookies are small text files that are stored on your computer system. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits a certain page of this website and if the cookie has not yet expired, Google and we will be able to recognize that the user clicked on the ad and was forwarded to this page. Each Google AdWords customer gets a different cookie. Thus, cookies cannot be traced via the website of AdWords customers. The information collected by the conversion cookies is used to provide aggregate conversion statistics to AdWords customers who have opted-in for conversion tracking. Customers are informed about the total number of users who clicked on the ad and were forwarded to a conversion tracking tag page. However, they do not get any information enabling them to identify users personally. If you do not want to participate in the tracking program, you can refuse the use of this program by deactivating the Google Conversion Tracking cookie via your Internet browser through the user settings. In this case, you will not be included in the conversion tracking statistics. We use Google Adwords on the basis of our legitimate interest in targeted advertising in accordance with Art. 6 (1) point f GDPR.
Google LLC, based in the United States, is certified for the US-European data protection agreement “Privacy Shield,” which guarantees compliance with the data protection level applicable in the EU.
For more information about Google’s privacy policy, please visit: https://privacy.google.com/intl/en-GB/take-control.html?categories_activeEl=sign-in
You can permanently deactivate cookies for advertising preferences by blocking them via a respective setting of your browser software or by downloading and installing the browser plug-in, available under the following link:
https://support.google.com/ads/answer/7395996
Please note that certain functions of this website may not be used or only to a limited extent, if you have deactivated the use of cookies.

10) Web Analysis Services
11.1 Google (Universal) Analytics
– Google Analytics
This website uses Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called cookies, which are text files stored on your computer, to help the website analyze how users use the site. The information generated by the cookies about your use of this website (including the shortened IP address) is generally transmitted to a Google server in the USA and stored there.
This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and excludes a direct personal relationship. As a result of the extension, your IP address will previously be shortened by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases, the full IP address will be transmitted to a Google server in the USA and shortened there. In these exceptional cases, the processing is carried out in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.
On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website and internet use. The IP address transmitted by your browser in the context of Google Analytics is not merged with other Google data.
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, we should point out that in that case, you might not be able to use the full functionality of this website. You may permanently refuse Google to collect data generated by cookies regarding the use of the website (including your IP address) and to process them. You can download and install the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.
As an alternative to the browser plugin or for browsers on mobile devices, please click on the following link in order to set an opt-out cookie, which disables Google Analytics to collect data on this website in the future (this opt-out cookie only functions for this browser and this domain. If you delete your cookies on this browser, you must click again on this link):
Disable Google Analytics
Google LLC, based in the United States, is certified for the US-European data protection agreement “Privacy Shield,” which guarantees compliance with the data protection level applicable in the EU.
More information on how Google Analytics handles user data can be found in Google’s privacy policy at: https://support.google.com/analytics/answer/6004245?hl=en

11.2 This website uses the Hotjar web analysis service of Hotjar Ltd. Hotjar Ltd. is a European company based in Malta (Hotjar Ltd., Level 2, St Julians Business Center, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe Tel.: +1 (855) 464-6788).
This tool enables us to retrace movements on our websites, on which Hotjar is deployed (so-called heatmaps). For example, it explains how far users scroll and which buttons they click how often. Furthermore, it is possible, when using this tool, to directly get feedback from our website users.
We are so provided with valuable information to make our websites even faster and more customer-friendly. The above analysis is carried out on the basis of our legitimate interests in optimization and marketing purposes and in interest-based design of our website in accordance with Art. 6 (1) f GDPR. We pay particular attention to the protection of your personal data when using this tool. Therefore, we only can retrace which buttons you click and how far you scroll. Areas of sites that may contain personal information about you or third parties are automatically hidden by Hotjar and cannot be retraced at any time.
With the help of a “Do Not Track Headers,” Hotjar gives every user the opportunity to prevent the Hotjar tool from being used so that no data about the visit of the respective website is recorded. It is a setting that all common browsers in updated versions support. To this end, your browser sends a request to Hotjar, demanding the tracking of the respective user to be deactivated. If you visit our website with different browsers/computers, you must use the “Do Not Track Header” for each browser/computer separately.
For more detailed instructions and information about your browser, please refer to: https://www.hotjar.com/opt-out.
For more information about Hotjar Ltd. and the Hotjar tool, please refer to: https://www.hotjar.com
The privacy policy of Hotjar Ltd. can be found at: https://www.hotjar.com/privacy

 11) Retargeting/Remarketing/Referral Advertising

Google AdWords Remarketing
Our website uses the functions of Google AdWords Remarketing, which enable us to advertise our website in Google search results, as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). To this end, Google places a cookie in the browser of your terminal device, which automatically uses a pseudonymous cookie ID on the basis of pages you visited to allow interest-based advertising. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 (1) point f GDPR.
Any additional processing will only take place if you have agreed with Google that your Google Internet and app browsing history will be linked to your Google Account and information from your Google Account will be used for personalized ads you view on the web. If you are logged in to Google while visiting our website, Google will use your data in connection with Google Analytics data to create and define target group lists for cross-device remarketing. To this end, Google temporarily links your personal data with Google Analytics data to create target groups.
You can permanently disable the setting of cookies for advertising preferences. You may download and install the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can contact the Digital Advertising Alliance at www.aboutads.info to find out how to set cookies and to make the relevant settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be limited.
Google LLC, based in the United States, is certified for the US-European data protection agreement “Privacy Shield,” which guarantees compliance with the data protection level applicable in the EU.
Further information and the data protection regulations regarding advertising and Google can be viewed at:
http://www.google.com/policies/technologies/ads/

12) Tools and Miscellaneous

Google Customer Reviews (formerly Google Certified Dealer Program)
We cooperate with Google LLC in the framework of the “Google Customer Reviews” program. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). The program offers us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to participate in a Google email survey. If you give your consent pursuant to Art. 6 (1) point a GDPR, we transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the shopping experience on our site. The feedback you provide will then be combined with our other reviews and displayed in our Google Customer Reviews logo and Merchant Center dashboard and will also be used for Google seller reviews.
You can revoke your consent at any time by sending a message to the controller responsible for data processing or to Google.
Google LLC, based in the United States, is certified for the US-European data protection agreement “Privacy Shield,” which guarantees compliance with the data protection level applicable in the EU.
For more information about Google’s privacy practices with Google Customer Reviews, please visit https://support.google.com/merchants/?hl=en-GB#topic=7259123
For more information about Google Seller Ratings’ privacy practices, visit this link: https://support.google.com/adwords/answer/2375474

13) Rights of the Data Subject

14.1 The applicable data protection law grants you comprehensive rights of data subjects (rights of information and intervention) vis-à-vis the data controller with regard to the processing of your personal data, about which we inform you below :
Right of access by the data subject pursuant to Art. 15 GDPR
Right to rectification pursuant to Art. 16 GDPR
Right to erase (“right to be forgotten”) pursuant to Art. 17 GDPR
Right to restriction of processing pursuant to Art. 18 GDPR
Right to data portability pursuant to Art. 20 GDPR
Right to withdraw a given consent pursuant to Art. 7 (3) GDPR
Right to lodge a complaint pursuant to Art. 77 GDPR

14.2 RIGHT TO OBJECT
IF, WITHIN THE FRAMEWORK OF A CONSIDERATION OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON THE GROUNDS THAT ARISE FROM YOUR PARTICULAR SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO FURTHER PROCESSING IF WE CAN PROVE COMPELLING REASONS WORTHY OF PROTECTION FOR PROCESSING WHICH OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA THAT ARE USED FOR DIRECT MARKETING PURPOSES. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

14) Duration of Storage of Personal Data
The duration of the storage of personal data is determined by the respective legal retention period (e.g., commercial and tax retention periods). After expiry of this period, the corresponding data will be routinely deleted, provided they are no longer necessary for the performance or initiation of the contract and/or there is no longer any legitimate interest on our part in the further storage.